# A/B testing

> Measures a Feature’s lift against the users its flag holds out, with a confidence interval.

## Prerequisites

Research these first: [Funnel analytics](https://wiki.playquorum.dev/research/funnels.md), [Feature flags](https://wiki.playquorum.dev/research/feature-flags.md).

## Engineering terms

- [Feature flag](https://wiki.playquorum.dev/glossary/feature-flag.md)

## Facts

A/B testing
- **Track:** Product
- **Era:** [Seed](https://wiki.playquorum.dev/eras/seed.md)
- **Cost:** 700 700
- **Requires:** [Funnel analytics](https://wiki.playquorum.dev/research/funnels.md), [Feature flags](https://wiki.playquorum.dev/research/feature-flags.md)

## See also

- [Research tree](https://wiki.playquorum.dev/research.md)

Source: https://wiki.playquorum.dev/research/ab-testing